Macrium Software doubles down on growth with appointment of Nick Birtwistle as Chief Revenue Officer

 

Macrium Software today announced the appointment of Nick Birtwistle as Chief Revenue Officer (CRO), joining the company full time on 1 November 2025 as it continues to accelerate its growth plans. Over the past 18 months, Nick has worked closely with Macrium to build and strengthen its partner ecosystem, including the launch of the Macrium Partner Programme.

Nick brings more than 25 years of experience in the channel and enterprise go-to-market space, with a proven record of building strategic relationships and driving sustainable revenue growth. During his time working with Macrium, he has been instrumental in establishing the foundations of its evolving partner network and helping to position the company for long-term scale.

Dave Joyce, CEO of Macrium Software, described the move as “a natural next step” for the business. “Nick has already been pivotal in developing our partner strategy and supporting how we engage and enable our channel community,” said Joyce. “His insight and leadership will help us continue to scale both our direct and partner business in a cohesive way.”

As CRO, Nick will lead Sales, Channel, Marketing, and Customer Success, bringing these functions together under a single, collaborative vision. He will continue to oversee the company’s partner strategy while also strengthening alignment across teams, connecting customer engagement with revenue operations, and creating the structure needed to support Macrium’s next phase of growth.

Nick Birtwistle said joining full time was an exciting continuation of the work already underway. “There’s a real focus on collaboration, innovation, and doing right by customers and partners alike,” said Birtwistle. “I’m looking forward to helping build on that foundation as we continue to grow.”

 

Macrium provides comprehensive backup, recovery, and deployment solutions designed to minimise downtime and achieve business resilience. Trusted by organisations across diverse sectors - from OEMs and mission-critical manufacturing to education and healthcare - Macrium delivers reliable technology that keeps businesses running when it matters most.

For any questions or interview requests, get in touch with marketing@macrium.com.