Macrium Partner Program (MAPP)
Collaboration that Converts
Why Partner With Macrium
Macrium Software provides comprehensive backup, recovery, and deployment solutions designed to minimise downtime and achieve business resilience. Trusted by organisations across diverse sectors – from OEMs and mission-critical manufacturing to education and healthcare - Macrium delivers dependable technology, providing quality service, and maintaining superior relationships with our customers and partners.
The Macrium Partner Program (MAPP) is designed to engage and reward distributors, resellers and service providers who market and support our solutions around the world.
This means having the right tools at the right time, whilst also being armed with the knowledge needed to succeed. Whether it’s technical documentation, marketing materials that speak to real business challenges, or direct access to Macrium experts when needed, the program equips partners to serve their customers better.
This approach helps partners focus more on growing their business and less on figuring out how to position and support Macrium products.
The result? More satisfied customers, stronger partnerships, and backup solutions that consistently deliver on their promises.
We invite you to partner with us and build a strong relationship for future success.
MAPP Overview
Designed directly from partner feedback, MAPP creates clear pathways for collaboration while helping partners develop their Macrium expertise and build sustainable revenue streams.
Dependent on partner tier from Bronze to Strategic Alliance, MAPP partners gain access to:
- • Specialised Training and Accreditation: Courses designed specifically to build both technical expertise and sales proficiency
- • Tailored Marketing Materials: Customisable resources that partners can use to communicate Macrium’s value to their own customers, plus the option to apply for Marketing Development Funds (MDF)
- • Enhanced Support Channels: Direct access to dedicated account management and priority technical assistance
- • Downloadable trials, NFR licenses and the ability to secure business through deal registration
- • Streamlined Processes: Straightforward guidelines and processes that make working with Macrium predictable and efficient, including SmartRenew, our new renewal system.
Benefits of selling Macrium
NFRs for testing, demos and internal use
Multi year, perpetual and subscription options; higher ARR
Deal registration to protect from competing partners
White labelling and bundling with complementary vendors available
Marketing collaboration, resources and training
Account manager and pre-sales support
Program Requirements and Benefits
Strategic Alliance
Platinum
Gold
Silver
Bronze
Training and Accreditation
Training and Accreditation
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Lead Generation
Lead Generation
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Performance Reviews
Performance Reviews
Monthly
Monthly
Quarterly
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__
Joint Pipeline Reviews
Joint Pipeline Reviews
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__
__
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OEM Partnering
OEM Partnering
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__
__
Partner Portal Access
Partner Portal Access
SmartRenew
SmartRenew
"Find a Partner" Partner Listing
"Find a Partner" Partner Listing
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Pre-sales Support
Pre-sales Support
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Deal Registration
Deal Registration
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__
Marketing Materials
Marketing Materials
Enhanced
Enhanced
Standard
Standard
Standard
Service and Support
Service and Support
Priority
Priority
Standard
Standard
Standard
Named Channel Manager
Named Channel Manager
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__
The Program runs from April to March and at the start of each year, we will agree with you which level – from Bronze to Strategic Alliance – is right for you.
Dependent on your partner level, there is access to pre-sales support, marketing materials, special pricing and a partner manager, plus:
- • Industry leading solutions that have great market presence and are easy to sell
- • Access to our 20 years of setting the standard for recovery
- • Strong sales growth across many countries and regions
- • Marketing support for active resellers and distributors
- • Receive Macrium generated leads
- • Allocation of NFR keys
- • Presence on our Channel Partner Locator
Contact Us
Contact us at channel@macrium.com to find out more or to register and become a Macrium Channel Partner.